Real Dads Read (RDR)


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Real Dads Read campaign: Children’s Literacy in Community Barber Shops and Hair Salons.

Real Dads Read (RDR) is aimed at elementary and middle school aged children (K-8) and their fathers/male caregivers with the goals:

  1. Encouraging children to develop a love for reading. 
  2. Improving children’s literacy skills and educational outcomes. 
  3. Strengthening bonds between fathers/male caregivers and their children.

Research shows that fathers are involved in the lives of their children, especially their education, children learn more, perform better in school, and exhibit healthier behaviors.  Even when fathers do not share a home with their children, their active involvement can have a lasting and positive impact.  This project is a perfect opportunity to help elevate a counter narrative by providing a great two generational approach to services for parents and children. 

San Bernardino Fatherhood is seeking to establish at least thirty (30) children libraries in barbershops in the cities of San Bernardino and Highland.  Our objective is to partner with barbershops to encourage children to read and (most importantly) fathers/male caregivers to read to and with their children while waiting in barbershops.  San Bernardino Fatherhood will do the “work” in locating, promoting, educating, setting up and monitoring the children reading centers in barber shops for their success. 

We are seeking a donation of books for each of our partnering barbershop locations.  The children targeted should be from ages zero (0) to eleven (11) years.  Research evidence stresses the importance of early childhood literacy and children reading at “grade level” by the third grade to increase outcomes for future success. 

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